Posted on July 22, 2024
If you’re looking to step up your marketing game, you’ve probably heard some questionable claims about what works. Not everything you hear about orthodontic marketing is accurate, though. Let’s debunk some common myths so you can make smart choices to attract more patients.
Some say print ads in newspapers and magazines still beat digital, but data shows otherwise. According to WordStream, you can increase brand awareness by up to 80% with digital ads. Online channels simply reach more people actively looking for braces. Focus your efforts on your website, social media, and local SEO for better ROI. Print can supplement digital but shouldn’t be your primary strategy.
You might think marketing your practice requires a large budget, but many extremely effective tactics are very budget friendly. Creating social media accounts is free. Offering promotions like bring-a-friend discounts has minimal costs. Updating your Google Business profile to rank higher locally is also free. Don’t let budget myths deter you from marketing altogether. Prioritize affordable tactics first.
If your patients are kids and teens, you may assume social media marketing is hit or miss. But patients’ parents are on social media, too. Platforms like Facebook and Instagram are great for raising awareness, sharing your approach, and connecting with local families. Don’t overlook the power of social to reach your ideal patients through their parents.
Some assume marketing is just about branding efforts like logos and taglines, but branding is only part of the equation. To get results, you need a strategic mix of branding, promotions, and patient education content. Share valuable information about orthodontics to position yourself as an expert. Run promotions to incentivize consultations. Balance branding with other tactics to attract and convert leads.
Some orthodontists feel investing time and money into SEO isn’t worthwhile because it can be a lengthy process. However, if you ignore SEO, you’ll miss out on legions of potential patients searching for braces online. High rankings mean you get found easily via search engines like Google. SEO establishes trust and authority as well. While results take some time, SEO done right delivers a strong ROI. Partner with marketing pros skilled in dental SEO to make progress. Don’t neglect this vital digital marketing component.
Don’t believe every claim about orthodontic marketing. Learn best practices from experienced professionals to maximize your budget and results. We specialize in proven orthodontic marketing strategies tailored to help orthodontists like you, gain more patients. Contact us at OrthoSynetics today to learn more.
