Practice Marketing Services
"OrthoSynetics' creative team in the rebranding process completely exceeded my expectations! Overwhelmed and anxious at the beginning of the process, I sought out the marketing team for help. Not only did I receive numerous new designs and looks for my new practice name and logo until I was completely happy, the team took upon the huge task of changing over my marketing materials. The quality of the end products was outstanding. I love and highly recommend the OrthoSynetics marketing team!"
Dr. Ryan Young, Arizona
"The company's innovative marketing services, especially television advertising, helped fuel my practice's growth. The use of direct marketing has definitely helped bring patients through the door."
Dr. Raj Angolkar, Washington |
Service Overview
Just about every practice owner wants to grow his or her practice, boost revenues, and establish a strong brand that attracts patients. OrthoSynetics' Practice Marketing Services develops and executes tailored marketing campaigns to increase new case starts, a key driver of higher practice revenues. Practice owners have their own full-service marketing agency that focuses on increasing market competitiveness, brand strength, and overall business success.
Service Benefits
Benefit to Doctor - A full-time, dedicated marketing team is constantly working to improve new patient starts and project a positive image of the practice in the community.
Benefit to Practice - Higher revenues, lower costs, strong practice brand recognition, new patients, and ability to hire and retain staff.
Benefit to Practice Staff - Pride in working for a well-regarded practice.
Benefit to Patient - Ease of selecting an orthodontist and knowledge that the practice fits with their needs and personal preferences.
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| Practice Marketing Services help solve these 3 challenges: |
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Challenge Failure to market or promote the practice leads to reduced awareness in the community, resulting in fewer new patients and missed opportunities for revenue and profits. |
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Solution OrthoSynetics' team of full-time marketers, specializing in orthodontics, creates marketing programs that keep your practice
top-of-mind and increase new patient appointments. |
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Challenge A lack of practice brand recognition results in lower practice revenues and lower personal income for the practice owner. |
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Solution A well-devised marketing campaign by OrthoSynetics' experienced team improves the effectiveness of your marketing spend. |
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Challenge Orthodontists don't have expertise in the creation and execution of marketing campaigns, which is evident in most self-directed marketing initiatives. |
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Solution In touch with rapidly changing marketing strategies and trends, the OrthoSynetics' Marketing team eliminates wasted time, misspent money, trial-and-error efforts, and missed opportunities. |
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| Dedicated orthodontic marketing experts |
Advantage: Best-in-class marketing experts working with your practice offer a one-stop shop for a practice-specific integrated marketing approach. |
| Benefit: Marketing programs draw in more patients leading to increased revenue. |
| Custom market research |
Advantage: Best-in-class market research leads to more effective strategies tailored to your practice and market. |
| Benefit: OrthoSynetics' research shows you where to invest in marketing for the most cost-effective use of your budget. |
| Online brand development with social networking |
Advantage: Cutting-edge competitive positioning lets your brand penetrate deep into your market. Practice connects with parents and children in a way they prefer. |
| Benefit: Higher community awareness and increased convenience in doing business with you, lead to an increase in new patients. |
| Public Relations |
Advantage: Highly tailored activities place doctor and practice in a favorable light in the minds of community members. |
| Benefit: Increased goodwill results in more patient referrals, faster new starts, and more revenue. |
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The Results
Practices using OrthoSynetics' Practice Marketing Services generate, on average, revenues 31% higher in comparison to other practices. |
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